Wealth and wellness. Our generation demands both. If you still think financial wellness is just a fluffy HR perk or a nice-to-have product feature, you’re missing the moment. Gen Z and Millennials—aka MilZ—have flipped the script on how they think about money. For them, money isn’t just about wealth anymore. It’s about wealth + well-being; […]
As a millennial fintech founder, I’ve seen firsthand that Gen Z and Millennials are rewriting the rules of banking. Our generation represents about 30% of the global population. Nearly 50% of us manage our finances entirely via phone. We don’t just prefer digital-first experiences – we demand them. We expect our banking app to be […]
In this week’s deep dive, I continue to explore how sky-high prices and attractive savings rates are changing Gen Z’s relationship with money. Last week, I dove into the rise of budgeting apps and viral challenges, to the trend of “doom spending” and the pursuit of a “soft life,” to understand how younger consumers are […]
This week kicks off something new: a two-part series exploring how sky-high prices and attractive savings rates are changing Gen Z’s relationship with money. From the rise of budgeting apps and viral challenges, to the trend of “doom spending” and the pursuit of a “soft life,” younger consumers are coping in creative (and sometimes concerning) […]
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