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Why Budget Conscious Gen Z and Millennials Are Navigating Away from Wealthier Friends to Avoid Lifestyle Creep

Hey there, savvy savers! 🌟 Let’s talk about a common dilemma that many of us have faced: the challenge of balancing friendships and finances. If you’ve ever found yourself hesitating before stepping into that fancy new restaurant, fearing that your wallet might not be able to keep up, you’re not alone. A recent study by Intuit Credit Karma reveals that over a third of Gen Z and millennials have that one friend who seems to lead them into overspending. We get it; it’s tough out there when we’re all trying to make our hard-earned money stretch!

We understand that living paycheck to paycheck is no fun, and when your hard-earned money slips through your fingers, it’s easy to feel overwhelmed. That’s why Wellthi is all about empowering you to reach your financial goals and have fun doing it—especially when it comes to those memorable moments with friends.

Here’s the deal: the spending struggle tends to hit millennials a bit harder, probably because we’re in that bustling season of life where major transitions like promotions, weddings, and growing families can add extra financial tension to our friendships. But don’t worry; we’ve got some strategies to help you stay on track while keeping your friendships intact.

First off, let’s shed some light on the fact that building wealth hasn’t exactly been a walk in the park for us millennials. Between student loans, two recessions, and soaring living costs, it’s no wonder many of us find ourselves taking on debt just to keep up with the basics. But here’s the thing: you don’t have to let financial pressure get in the way of your friendships.

So how can you handle spendy friends without losing your cool (or your savings)? Communication is key! Don’t be afraid to open up about your financial situation and goals. You might discover that your friends are feeling the same pressure, and together, you can support each other towards smarter spending choices.

And guess what? It’s totally okay to say “no” if a lavish outing doesn’t fit your budget. Real friends will understand and respect your financial boundaries. Remember, you’re not alone in feeling the urge to keep up with the Joneses. Social media can play a big role in making us feel like we need to match the glamorous lifestyles we see online, but don’t let it drag you down. Stay true to your financial goals, and you’ll be on the path to success.

Now, if you’re worried about that nagging judgment some friends might cast upon your income or debt, don’t sweat it! More than a quarter of millennials feel the same way. But guess what’s cooler than being judged? Being financially secure and on track towards your dreams!

We know it’s not just us young folks dealing with this spending dilemma. Many Americans, regardless of income, have fallen into the overspending trap. But fret not, because together, we can break free from those financial chains and live our best lives!

At Wellthi, we believe in the power of friendship. And that’s why we’ve built a unique app that allows you to achieve your financial dreams with your closest pals. Share savings goals, support each other, and celebrate your wins together – that’s what true friendship is all about! 🤗

So, what’s the takeaway here? Be open about your finances, set realistic goals, and don’t let the spending habits of others drag you down. You’ve got this! With Wellthi by your side, you’ll be making money moves like a pro, and your future self will thank you for it.


  1. Intuit Credit Karma Study – Spending Habits and Friendship Dynamics Among Gen Z and Millennials 
  2. Federal Reserve Bank of Philadelphia Working Paper – The Effect of Lottery Prizes on Winners and their Neighbors: Evidence from the Dutch Postcode Lottery
  3. Federal Reserve Bank of Philadelphia – Bankrate Survey on Impulse Purchases after Scrolling Through Social Media