Embracing the era of “soft living,” Gen Z and younger millennials are redefining what it means to prosper and prioritize their financial well-being. The days of hustle culture and aggressive savings goals are making way for a gentler approach, and Wellthi is here to support you every step of the way on this journey.
Take a moment to envision it: cozy candlelit dinners, indulgent bubble baths, and a mindset that focuses on balancing the present while still making progress for the future. This soft living trend has taken social media by storm, with over 10.5 billion views on TikTok alone. Younger millennials and Gen Zers like Tay Ladd (@thecorporatedogmom) are shifting their mindset away from the pressure of saving every penny and instead embracing a better quality of life.
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The current economic climate has created hesitancy among nearly three in four young people when it comes to setting long-term goals. The rising cost of living and the uncertainties brought about by the COVID-19 pandemic have prompted a shift in priorities. Rather than sacrificing their mental well-being and personal growth for an uncertain future, young Americans are choosing to invest in themselves and live their best soft life.
Tay Ladd, a millennial corporate lawyer and social media influencer, recently told MoneyWise she has found solace in this approach. Previously caught up in hustle culture, she realized the toll it was taking on her health and well-being. She made the conscious decision to prioritize a less stressful lifestyle and focus on what truly matters to her. And while her luxurious lifestyle may not be achievable for everyone, the key is to find your own definition of prosperity.
Brittney Castro, a certified financial planner, emphasizes the importance of managing your money in a way that aligns with your individual goals. Take the time to review your budget, assess your income and expenses, and identify your top financial priorities. This could be as simple as jotting down notes or using a budgeting app. Remember, it’s about finding that balance between enjoying the present and setting aside something for the future.
Tay Ladd allocates 100% of her brand dealership revenue to savings, building an emergency fund to cover three to six months’ worth of expenses. While she plans to start investing to accumulate wealth, retirement savings are not currently on her radar. She emphasizes the need to make intentional choices about where you spend your money, focusing on what brings you joy and aligns with your financial goals.
However, it’s crucial to avoid comparing yourself to others, especially on social media. Each person’s path to prosperity looks different, and it’s essential to find what works best for you. The key is to be mindful of your financial decisions, celebrate small victories, and gradually work towards increasing your savings over time.
So, let’s embark on this journey of soft living together, supporting one another as we strike a balance between financial responsibility and enjoying the present moment. Remember, you’re not alone—Wellthi is here as your trusted friend, providing guidance and inspiration to help you live your best financial life. Let’s embrace the soft living trend and create a future that’s filled with financial wellness and happiness. Because at the end of the day, we all deserve to live a soft life, just like Tay Ladd and her pampered pup, Gus.