Director of B2B Marketing
As the Director of B2B marketing you will play a pivotal role in shaping and driving the company’s next phase of growth. Reporting directly to the Chief Executive Officer (CEO), you will be responsible for crafting and executing a cohesive DTC marketing strategy across all markets where the business operates, ensuring alignment with the company’s overall vision and objectives.
Key Responsibilities
- Strategic Leadership:
- Develop and implement a comprehensive marketing strategy and vision for all operational markets
- Set the vision and strategy for the marketing function to align with organizational priorities and objectives.
- Team Leadership:
- Build, mentor, and lead a global team of high-performing marketing professionals and content writers.
- Foster a culture of creativity, accountability, and innovation within the marketing team.
- Marketing Operations & Branding:
- Oversee all marketing operations, ensuring consistent messaging, branding, and communications that reflect the company’s tone of voice.
- Ensure day-to-day marketing activities align with the broader strategic vision.
- Market Insights & Innovation:
- Direct market research to stay ahead of emerging trends and inform strategic decisions.
- Leverage in-app user behaviour and industry data to drive informed marketing strategies, optimize advertising and measure effectiveness.
- Cross-Functional Collaboration:
- Work closely with other departments, including Compliance, Legal, Payments and Sales, to ensure unified efforts.
- Align marketing initiatives with product development and business development goals.
- PR & Strategic Partnerships:
- Build and maintain a strong network of strategic partnerships to enhance the company’s public relations
- Implementation & Tactical Oversight:
- Develop a robust marketing plan, and content calendar and oversee its execution to achieve short- and long-term objectives.
- Optimize digital ads and ad spending.
- Drive user conversion in app
- Manage Wellth’s social media pages and content.
About You
You are a visionary marketing leader with a proven track record of success in fast-paced, high-growth environments. Your strategic mindset and ability to drive global marketing initiatives make you an ideal candidate for this role.
Key Qualifications:
- Experience:
- At least 8 years in a senior marketing leadership role, ideally within a fast-growing start-up.
- Demonstrated experience taking a fintech app from GTM strategy to launch onboarding a minimum of 20k users.
- Previous experience managing Salesforce CRM preferred but not required.
- Leadership & Strategy:
- Demonstrated successfully building and leading global marketing teams.
- Experience driving organic campaigns for fintechs is highly preferred. Technical & Analytical Skills:
- Deep understanding of online marketing, e-commerce, social networking, and digital ecosystems.
- Proficiency in market research, data analysis, and leveraging insights for strategic decision-making.
- Personal Attributes:
- A creative mindset paired with strong analytical capabilities.
- Excellent communication and interpersonal skills, with the ability to inspire and influence at all levels.
- Self-reliant, results-driven, and adept at solving complex challenges.
Preferred Skills:
- Ability to balance both strategic vision and tactical execution effectively.
- Strong network of industry connections and partnerships.
This is a unique opportunity to lead and innovate within a dynamic, fast-growing organization. Wellthi offers industry standard salary, bonuses, and health care. If you are a results-oriented marketing professional eager to make a transformative impact, we encourage you to apply.
JOIN OUR TEAM
Submit your resume and a cover letter outlining your experience and qualifications to [email protected] We will carefully review your application and reach out to you as soon as possible.
