Mastercard StartPath Selects Wellthi for Prestigious Fintech Program

Today the award-winning global startup engagement program Mastercard Start Path welcomes 11 fintech companies to receive dedicated support, access to customers and product teams, and opportunities to co-innovate. Finmod, Flourish Savings, GenEQTY, Karri, KeyChain Pay, Kwara, Layer, Osper, Swap, upSWOT and Wellthi have been selected to participate and are using gamification, behavioral science, social banking platforms and more to modernize payments. Of this group, GenEQTY, Finmod and Wellthi are joining the new Start Path track dedicated to supporting early-stage startups led by founders from backgrounds underrepresented in the fintech space as part of Mastercard’s In Solidarity commitments.

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